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HP Launches Retail Solutions Designed to Enable Aggressive Business Growth
Extensive range of point-of-sales systems, computing and printing solutions will help retailers to:
    • Compete with larger enterprises
    • Expand operations rapidly with scalable technology
    • Reduce operational cost with POS solution that doubles as a business PC
    • Generate more revenue with innovative in-store and online printing solutions


HONG KONG, Asia Pacific, September 16, 2008 - HP today launched a complete range of scalable retail back-office solutions that will enable retail businesses to compete better, grow faster and improve customer experience.
Designed to meet the unique operational requirements of retailers, HP’s POS, computing and printing solutions will:




Suzie's Jeans


Senses Spa


The Store


Retail Solution Scenarios

HP offers businesses affordability, security and manageability through the different stages of the business lifecycle and this is demonstrated through three retail-based scenarios.

  • One Client + One Store Set-up 
    • Provides small businesses with cost-effective , easy to use rPOS and in-house marketing printing solutions
    • Small, attractive form factor for space constraints
    • Achieve more by getting the most out of the product – a POS that also functions as a PC
    • Optimize in-house marketing with HP Logoworks
  • Multiple Clients + One Store across Multiple Locations
    • Offers peace of mind with scalable franchisee solutions-in-a-box
    • Protects and backs up data, authenticates and secures documentation with HP client security and HP security printing solutions
    • Optimizes customer retail experience
    • Seamless integration of operations, inventory and business efficiency
  • Multiple Clients + Multiple Stores across Multiple Locations 
    • Streamlines operations through centralized, remotely managed IT infrastructure retail environment
    • Improves uptime and operational efficiencies
    • Demonstration of fleet management solutions with HP managed print services
    • Integration of processes across departments and geographies with HP invoice processing


For Personal Systems Group Enquiries:
Liana Teo

For Imaging and Printing Group Enquiries:
Adrian Chia

Online Influencer Relations

Melvin Yuan
Waggener Edstrom for HP

Sales Enquiries


Personal Again (APAC)

Personal Again (Worldwide)

APAC Newsroom


rp3000 Point of Sale Solution


dc7900 Business Desktop PC


Color LaserJet CM2320 MFP

Optimizing operational efficiencies and reducing cost

  • HP rp3000 Point of Sale (POS) Solution
    • Flexible, plug-and-play
    • Three-year lifecycle
    • Quick and easy integration into any retail IT environment
    • Steel chassis tested to withstand long-term wear in typical rugged retail environments
    • Three-year standard warranty
    • Energy efficient with oversized cooling system for a longer lifecycle and uninterrupted uptime in busy retail outlets
  • HP dc7900 Business Desktop PC
    • Designed to function as primary workstation
    • Latest PC technology
    • Lengthy life cycles, stable hardware and software images
  • HP Automated Invoice Processing Solution
    [Images][Factsheet (日本語版)]
    • Document workflow solution
    • Designed to improve and expedite the entire accounts payables process
    • Improved visibility to enterprise spending
    • Ability to provide quick response to vendors and regulatory agencies
    • Increased productivity
    • Reduced cost per invoice
  • HP Color LaserJet CM2320 MFP
    [Images] [Factsheet]
    • Versatile four-in-one device
    • Delivers print-shop quality marketing materials in-house
    • Offers black-and-white printing at the same affordable price as on HP’s monochrome LaserJets



Securing data and reducing risk

  • HP Backup and Recovery
    • Encodes information on hard drives
    • Unreadable by unauthorized individuals
  • HP ProtectTools Security
    • Restriction of users to read only status
  • Physical security options
    • Protects systems from theft, tampering and unauthorized access
  • HP Digital Sending Software
    • Ensures information only reaches authorized individuals


Remote manageability and fleet management

  • HP’s Client Management Solutions
    • Manage and maintain PC assets throughout the lifecycle
  • HP Web Jetadmin [Factsheet]
    • Remotely and securely install and monitor PC health

Color LaserJet CP2020 Printer

Designjet Z6100 Printer Series

Affordable, do-it-yourself solutions

  • HP Color LaserJet CP2020 Printer [Images] [Factsheet]
    • Produces high quality in-house marketing (IHM) materials
    • Easy to use with affordable HP online resources such as Logoworks as well as free tools and templates

  • HP Designjet Z6100 Printer Series [Images] [Factsheet]
    • Produces any number of impressive applications, including photo and fine art pieces, exhibition graphics, point-of-purchase displays, drawings, maps, presentations and renders as well as short-term outdoor signage 


Dennis Mark
General Manager Commercial Systems Unit
Personal Systems Group
HP Asia Pacific and Japan


Lee Hui Li

LaserJet Systems and Toner
Imaging and Printing Group
HP Asia Pacific and Japan


Executive Quotes

“The retail market is increasingly competitive, and retailers need affordable technology that can pace changing business demands. At HP, we know that a strong back-office is vital to a retailer’s success; and that drives us to deliver the best technology portfolio to meet the many different operational requirements that retailers have.”

[Bio] [Low res photo] [High res photo]


"Retailers often face resource challenges and the need to juggle multiple roles. HP provides retailers with unique solutions to manage day-to-day operations quickly and easily, so that they can focus on what matters most – their customers.”

[Low res photo] [High res photo]


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